WMCA Volume One: The Importance of Being Un-Appealing

So everytime we say we're going to keep up with an installment we almost assuredly fail. But this time is different. This time I'm not dicking around. This time I'm bringing the big guns. Because it's a really simple premise, and won't require a lot of thought, if any, on your part or mine.

Welcome to WMCA or What Miserable Cover Art. I'll have a new DVD/Blu-ray cover each day, and will point out how miserable it is. Sometimes it will be misrepresentative of the film, sometimes it will prove a lot of people should be out of a job for the monster they've unleashed on the world.

Today's cover: The Criterion Collection's The Importance of Being Earnest

GEEAAGH! That noise should be ripping its way up and out of your throat at the sight of this thing. Aunt Double-Chin's puckered old kisser whistling "my heavens!" over an off-navy sky forebodingly in the background of some of the drabbest looking couples I ever have seen. The good people of Criterion sure do know a lot about framing: nothing. They know nothing about framing. Auntie Fattingsberg dominates monstrously over in the right, leaving the bright white upper left clammering for a way to escape, and leaving the stars of the film sort of completely out-bid for attention.

Who wants this displayed next to their otherwise tasteful-looking films? No one. No one wants that.

Tune in tomorrow when I try and bring you the cover to a I Know What You Did Last Summer sequel. The grammar is out of this world.

- Eric T. Voigt, Back To The Library Grind